Coffee & TeaProfessional Services
Local Favorite

Upside

About Upside

Upside is a welcoming coffee and tea destination in Mill Valley, where good vibes and great coffee come together to create a place people return to again and again. Conveniently located at 215 Shoreline Hwy, this casual yet trendy spot is designed for customers who appreciate quality, comfort, and a relaxed atmosphere.

Whether you are starting your morning with breakfast, stopping in for a quick bite, or settling down for lunch or dessert, Upside offers a friendly setting that makes every visit feel easy and enjoyable.

With table service, dine-in options, takeaway convenience, and on-site services, it provides the kind of flexibility that fits busy routines as well as slower, more leisurely moments.

What sets Upside apart is its focus on both quality and efficiency. Guests consistently praise the fast service, great coffee, and excellent tea selection, making it a dependable choice for anyone who values a smooth experience without sacrificing flavor or care.

The menu is built to satisfy a variety of tastes, from coffee and tea to quick bites that pair perfectly with breakfast or an afternoon break. Accepting reservations adds an extra layer of convenience, while payment options including credit cards, debit cards, and NFC mobile payments make checkout simple and seamless.

These thoughtful details help create a visit that feels polished, modern, and customer-friendly from start to finish.

Upside also stands out for its accessibility and strong customer satisfaction. With a wheelchair-accessible car park and wheelchair-accessible entrance, the space is designed to be more inclusive and welcoming for all guests.

That commitment to comfort and ease is reflected in its excellent 4.70 out of 5 rating based on 47 reviews, showing that customers appreciate not only the food and drinks, but the overall experience as well.

For anyone looking for a dependable coffee shop that combines quality, convenience, and a warm atmosphere, Upside offers a place where a simple cup of coffee becomes something more satisfying and memorable.

★★★★★ 4.70 rating (47 reviews)
Upside
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Upside interior

More Than Just Coffee

Every cup we serve is a small moment of joy, carefully crafted by passionate baristas who care about your experience.

  • Free WiFi
  • Cozy Seating
  • Pet Friendly
  • Local Roasters

Reviews

From our beloved regulars

Danielle Ladd

Danielle Ladd

9 months ago

Brekkie sanwhich is amazing on a soft, fluffy brioche bun. The bacon was layered with flavor 😋 tasted like regular bacon with Canadian bacon, yellow type of cheese and a real egg 🥚 😋 👌 paired nice woth the Chai. If tou haven't been here, going out of your way is worth it. Free parking included. …

Lisa Ristorucci

Lisa Ristorucci

year ago

A chill, unassuming spot with a retro vibe and fantastic coffee. Friendly service and there is never much of a wait. It’s a great spot for getting a quick coffee or for sitting on their benches and chatting with fellow customers or a friend. I tend to stop off on my morning walk with my dog. I should mention I’m a latte drinker so I haven’t tried their drip, but I’m pretty picky about my espresso and theirs doesn’t disappoint.

Ksenia Penkova

Ksenia Penkova

8 months ago

This UPS Store location is very convenient and reliable for shipping packages, printing labels, and handling returns. The staff is friendly, patient, and always ready to help with packaging or choosing the right shipping option. Even when it’s busy, the line moves quickly because the employees work efficiently. The store is clean, organized, and has everything you may need—boxes, tape, envelopes, and printing services. A great place for fast and professional shipping.

alberto rangel

alberto rangel

year ago

Great local vibe. Easy access for bikers. Laid back atmosphere with shaded seating to enjoy a coffee. The decor is thoughtful (love the pop of the pink lids and photography exhibition ). I ordered a double espresso and it was deliciously creamy. My husband got the hot chocolate and it was rich with a sweet kick. We’re definitely coming back.

Sarah Lyman

Sarah Lyman

2 months ago

This place is bursting at the seams with personality, heart, and delicious food & drink. It truly felt like part of the community which is what makes Mill valley so special.

Matt Feldberg

Matt Feldberg

3 months ago

My favorite coffee l in the North Bay by FAR! Whether traditional drinks or the seasonal caramel or sweet lattes / mochas — they nail it. Even the breakfast burritos are bomb!

Lisa Larson

Lisa Larson

6 months ago

Such a lovely space to grab a cup of coffee. Keith, Stacey and staff have created this space. Checks all the boxes! Great coffee, great community , with a convenient location. A highlight in my day. LM

Christine Peck

Christine Peck

2 years ago

The ambiance here is the best! So welcoming and chill. Keith and Stacie are so kind and serve up great energy along with insanely delicious coffee. They even have blankets to use if it’s a chilly morning and your chatting with the community. It is seriously the BEST start to my day. So happy to have a little UPSIDE in my daily routine!

C Perkins

C Perkins

6 months ago

This is my favorite spot in the area! Great coffee, great breakfast sandwich, best pastries and best of all…genuinely friendly people (Stacie! Keith! Alex!) who really make it a place you want to keep coming back to and a place that knows me (vanilla oat milk latte every time!). A great reminder your mornings don’t always need to be rushed. My favorite part of my mornings.

Alexa Shively

Alexa Shively

4 months ago

Best coffee, best vibes. Alex sees you coming and starts making your drink. Keith and Stacey are always coming up with cool pop ups and events + ways to give back to the community. The coffee is delicious, best in town. Try the cortado. This place is legit.

Frequently Asked Questions

Common questions about Upside

Business Features

Highlights & Amenities

Accessibility

  • Wheelchair-accessible car park
  • Wheelchair-accessible entrance

Service options

  • On-site services
  • Takeaway
  • Dine-in

Highlights

  • Fast service
  • Great coffee
  • Great tea selection

Popular for

  • Breakfast

Offerings

  • Coffee
  • Quick bite

Dining options

  • Breakfast
  • Lunch
  • Dessert
  • Table service

Atmosphere

  • Casual
  • Trendy

Planning

  • Accepts reservations

Payments

  • Credit cards
  • Debit cards
  • NFC mobile payments

Children

  • Good for kids

Parking

  • Free parking lot
  • Free street parking

Come Say Hi

We'd love to see you! Stop by for your favorite drink or to try something new.

Location

215 Shoreline Hwy, Mill Valley

Hours

Closed · Thursday 6:30 AM-2 PM
Saturday 6:30 AM-2 PM
Sunday 6:30 AM-2 PM
Monday 6:30 AM-2 PM
Tuesday 6:30 AM-2 PM
Wednesday 6:30 AM-2 PM
Thursday 6:30 AM-2 PM
Friday 6:30 AM-2 PM
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Get in Touch

Questions about catering, private events, or just want to say hello?